joel_275x325Joel Yoffee
President & CEO

    Joel created, fine-tuned and successfully implemented “Intelligent Merchandising”, while serving in executive management positions for large corporate entities, including Mikasa, Pimpernel USA, Movado, Synapse (a division of Time-Warner) and SG Footwear.
Joel spent over 20 years running divisions of the above, and proved that a manufacturer could significantly grow their business by improving sell thru’s at retail. “It is no secret that retailers struggle with execution on a daily basis. The manufacturers who can cost effectively improve sales will increase margin, limit markdown dollars and greatly increase their stature with the retailer”.
After achieving this goal one company at a time, Joel launched Revenue Creations in 2008, as a vehicle to leverage his sales knowledge to a multitude of firms across several industries. “We can now offer Intelligent Merchandising to multiple companies across many platforms. We manage our clients merchandising dollars and goals as if they were our own, because I once sat in their chair, and I understand the challenges they face on a daily basis. By quantifying the return on investment, we can “Intelligently Merchandise” for our clients and watch the increased sales pay for the marketing effort”.


brian_275x325Brian Smith

    Brian co-founded Revenue Creations with Joel in 2008. A serial entrepreneur for over 20 years, Brian works in sales, marketing, and finance for multiple entities that he has a stake in. His corporate experience includes VP of Sales positions with brands such as Izod, LaCoste and Ocean Pacific. “Although we are in an era of challenging times for any business entity, the companies that focus on return for their client (over themselves) will always thrive.”


Mary Bryan
Senior Vice President Sales

    Mary has extensive experience in retail, merchandising, and marketing. She is very familiar with the retail politics and her expertise is in designing retail sales and execution programs at point of sale. Enjoys the ongoing communication with her clients and still believes face-to-face meetings are valuable to a successful relationship. When not working Mary relishes her time spent with family and friends. Her passion for running, outdoor sports and enjoying her ME time is also an essential part of balancing life.


jess_275x325Jessica Cadden
VP Merchandising Operations

    Jessica graduated from Marist College with a BS in Marketing Management. After successful stints in the real estate, travel, and publishing industries, Jessica joined the Revenue Creations team in 2009. Jessica works directly with our clients to develop and implement a customized merchandising strategy that guarantees program execution. “Success in merchandising is not just about completing the task at hand…. It’s about true passion for what we are doing to make a difference for each of our clients every single day.”


Jennifer Beretta
Merchandising Analyst

Lauren O’Neill
Senior Account Manager

Andrea Gibbs
Senior Account Manager

Victoria Panson
Director of Human Resources & Recruiting